Monday, 11 November 2013

changing facet of festivals...

Glittering advertisement and discount coupons everywhere fortifying the arrival of festival. Ya it's the arrival of diwali. Marketers made Diwali and other festival as key for their marketing . Everything is made ready made and finger point . Diwali is festival where we usually purchase new apparels and sweet preparation will start before weeks . But now the scenario is changed . Starting from mobile phone to automobiles every commodity wore a diwali offer tag.
The purpose for which diwali celebrated is now changed . It is seen as a time for shopping . As well versed in capturing the minds of customer every marketers show their marketing competency by introducing new products and bumper offers . And also it is noted that commodity which get offer price will reach among people rapidly. People should also make sense of worth the commodity which he pays. And other trend is buying sweets in shops which gave rise to numerous shops at every streets. Whether it is hygienic or not people rely on the ready made sweets and savouries . And as a result leading to health issues . And the next one is crackers. Lavish spending on crackers not only waste of money but also pollute the environment . Sometimes it lead to fire accidents . The festival sometimes leads to misfortune. We all hope for a safe and joyful festival ahead.

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